Welcome to the Hive, Avora.
Daniel, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Avora is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US dental practice mapped, the 24,000 multi-provider and DSO-affiliated locations that look like your best customers, and three campaigns we'd run for Avora in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Avora.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a fast sales cycle, and a founding growth hire that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 20,000 to 34,000 more of your best customers?
You already have the dream ones: the dental practices that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 20,000 to 34,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a dental practice.
Every US dental office sits in a public directory with address, provider count, and DSO affiliation. We build the list from Google Maps and state dental board rosters, enrich the buyers, and time the sends to hiring and ownership signals.
You're the first supplier that comes to mind.
We'll actively monitor all 135,665 US dental practices and reach out when the right signal shows up, so Avora is the first name a practice owner or DSO clinical director thinks of when AI charting and coaching comes up.
- DSO acquisition or affiliationState dental board filings and M&A press. New ownership resets the tech stack across locations.
- Practice administrator or office manager hireIndeed and LinkedIn postings. A new admin is tasked with fixing reporting and workflow.
- New associate dentist addedNPI registry and state license updates. More providers means more charting and coaching variance.
- Google rating or review volume shiftGoogle Maps listing data. A dip or spike in reviews often follows a staffing or ownership change.
- PMS switch or renewal windowJob postings and vendor case studies naming Dentrix, Eaglesoft or Open Dental. Renewal timing is public.
- Conference rostersChicago Dental Society Midwinter, AADOM, DSO investor summits. Attendees are actively shopping.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps, state dental board rosters, and the NPI registry. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Daniel, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.